Ways other businesses use custom software:
Prospect Follow-up Systems
A study by National Sales Executive Association, found that 48% of sales people never follow up on leads, however 80% of all sales are made after the 5th or 12th contact, depending on the product. So keep your interactions with contacts well recorded and set yourself reminders to follow up with relevant and personalized content. I bet you don’t want to miss on sales.
Send Happy Birthday and Happy Holidays messages. It’s only a small act but it does make a big difference. In today’s technology-driven world, consumers are always plugged in, so why not say hello or happy birthday!
Data allows you to create campaigns that are targeted like never before. People today are tech-savvy and want content that is not only relevant to them but personalized as well. Forget about sending communications to your dear Sir/Madam, and jazz it up a little bit. Send more tailored messages that hit the spot.
Segment Your List
Very rarely would all customers be the same. In 9 out of 10 cases, you would need to segment your contacts. Group them together according to their likes, preferences, type of relationship; for example prospects, existing customers, suppliers, partners etc. Keep your contacts well organized. This would save you time when looking for a specific group, and also optimize your marketing efforts. You will be able to send different campaigns to different segments.
Learn From Information
A database is one of the most important assets a company can have. For one, use it as a learning resource. Data is the perfect tool to help you spot emerging trends. Do most of your clients own a mobile device? Maybe you should consider targeting them with QR codes, communicating through SMS marketing and optimizing your emails for mobile users, for example. These are the type of findings that can help you grow your business.